Marketing News

Blueland Creates Capsule Collection with Influencer Blackforager

Three unique hand soap scents created with Alexis Nikole Nelson.

Blueland has released a limited-edition capsule collection with Alexis Nikole Nelson—known as @blackforager. The alliance will amplify their shared message of environmental stewardship with the hope of  inspiring consumers to adopt more sustainable habits, according to Blueland.

It marks Nelson’s first brand collaboration. She has more than 1.7 million followers on Instagram.

The collection features three hand soap scents inspired by some of Nelson’s favorite scent pairings and drawn from her personal experiences with family and foraging. They include: Beach Rose, a soft and airy mix of floral rose and ocean air; Juneberry Basil, a blend of juneberry, garden herbs and sweet apple; and Lilac Clove, a mix of lilac and warm clove, according to Blueland.

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